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Work out markup percentage, selling price or cost — and see the equivalent margin, which is always lower.
Also covers: Markup percentage calculator · Price from markup
Margin is profit as a share of the selling price; markup is profit as a share of the cost. A 50% markup is only a 33.3% margin.
Markup
50%
Price $90.00 · cost $60.00 · profit $30.00 per unit
Gross margin
33.33%
Markup
50%
Profit × 1
$30.00
Revenue $90.00
Working
Margin ↔ markup
| Margin | Markup | Price for a $60.00 cost |
|---|---|---|
| 10% | 11.1% | $66.67 |
| 20% | 25% | $75.00 |
| 25% | 33.3% | $80.00 |
| 30% | 42.9% | $85.71 |
| 40% | 66.7% | $100.00 |
| 50% | 100% | $120.00 |
| 60% | 150% | $150.00 |
| 70% | 233.3% | $200.00 |
Cost and markup, cost and price, or price and markup.
Price, profit and the equivalent margin.
Cost × (1 + markup). A $60 cost with 50% markup sells for $90.
Margin divides profit by the bigger number (price); markup divides by cost.
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